What do the words independent bookseller mean to you? It's a difficult question, because there is no right answer. Some independent bookshops are run with flair and imagination by passionate bibliophiles; others exude an air of decay and misanthropy that will make you rush to the nearest chain. An independent bookshop is as good as its owner.
I really can't see the point of having an Independent Booksellers Week. If independent booksellers are any good, then surely we should be supporting them all year round. If they're not, then good riddance. It's pointless to try and create a 'brand' for a disparate group of people.
Worst of all is the logo.
According to a spokesman from the Booksellers Association:
“Our aim in commissioning a new logo was to create something unusual and eye-catching, a memorable design that would stand out amongst the many brands on the high street, just as independent booksellers do. We are very grateful to Damian Horner for giving us his time and expertise in coming up with this logo. It is fresh and funky yet timeless, and it will stand as the logo of Independent Booksellers Week for the foreseeable future.”
Oh dear. The F word. If you can explain how the image above is 'funky' then I'd be very grateful. All I can see is a rather embarrassing, low budget logo that was created in Photoshop. It's trying to be fun, but just reminds me of my Sunday school teacher's attempts to get 'down wiv da kids'.
Damian Horner, the former head of Mustoes advertising agency says:
Perhaps I'm missing something, but what charms? We have a crude image of an open book superimposed onto a pair of running legs.
If I am wrong, please tell me. I will defer to the wisdom of my peers, particularly those who do it for a living, like Grey Area.