A while ago I was going through some new fiction titles with a publisher when I came across a racing thriller by a fairly well-known writer. I noticed that the title was billed as a 'superlead'.
'Sorry, but he doesn't sell as well these days.' I said, ordering a measly three copies.
The publisher's enthusiasm seemed undimmed. 'Well, yes his sales have dropped off recently, but we've changed the ghostwriter and I think that this one should be back on form.'