
After  my recent post about publishers' sales reps, it seems only fair to turn  the spotlight round to the booksellers. What type of people work in a  bookshop? Are they passionate, slightly unworldly bibliophiles, who live  and breathe books? Or are they a bunch of slackers, who break out into a  cold sweat at the prospect of having to do a proper job?
During a  very dull moment in a waiting room, I tried to remember everyone I'd  ever worked with. I got to 200 before my memory started to become hazy. I  felt slightly guilty when I realised that I hadn't given some of my  ex-colleagues a second thought since we'd last met, but I expect they'd  probably say the same about me.
The weekend staff were  particularly hard to remember. The boys, who all seemed to be studying  'A' level English, merged into one amorphous blend of earnestness and  skin complaints, although there were a couple who amused me by telling  dirty jokes (which I then passed on to the reps).
The girls were easier to recall because some of them had recently 
friended  me on Facebook, in a barrel-scraping attempt to pass the 500/1000  friends mark (I quietly 'defriended' them after a suitable period, but I  doubt that they noticed).
However, they weren't 'proper'  booksellers. The weekend staff were merely taking a brief pitstop on  their way to a glittering career (at least, that's what they told me).  The idea of becoming a full-time bookseller horrified them almost as  much as the thought of their parents having sex.
When I asked one girl what job she wanted to do, she replied: "
I don't know yet, but I do know one thing: I'm not going to work here." She later became our floor manager.
As  for the proper booksellers, in the early days of Waterstone's, the  slackers ruled the roost. For them, bookselling was a continuation of  university life, with its constant shortage of money and cramped  bedsits; redeemed only by brilliant conversations with like-minded  people and long periods of inertia. The hours weren't as great, but at  least you didn't have to wear a suit.
Anyone who actually 
wanted to be a bookseller was regarded with a mixture of contempt and suspicion. Was that really the limit of their ambitions?
In  hindsight we were probably awful. Our hatred for the customers - those  people who dared to interrupt our conversations and ruin our displays by  buying the books - was only exceeded by our contempt for a head office  who lived in an ivory tower and dared to suggest that we should only  stock books that seemed likely to sell. Philistines!
Oddly  enough, the customers seemed to like our bolshy attitude and  inappropriate clothing, so when one male member of staff decided to  create a bondage outfit out of dustbin bags (complete with holes for the  nipples) and serve at the till, no-one batted an eyelid.
The  till-points of Waterstone's contained many frustrated writers, artists,  teachers and media people, waiting for their dream job to come along.  Surprisingly, their hopes weren't always in vain. After a year of  displaying no discernible work ethic or talent, X would effortlessly  drift into a key role at the British Council, whilst Y suddenly became a  production assistant at Channel Four. How did that happen?
The Waterstone's staff uniform, circa 1993
At  the end of five years of watching other people move on to better  things, I felt that I ought to create an illusion of progress and left  to run an independent bookshop. At the time it seemed like a sound move,  but I quickly discovered that I was working for the 
Arthur Daley  of bookselling, with van loads of dodgy stock mysteriously appearing on  the shop floor overnight. I didn't want to be Terry McCann, so I  started job hunting.
In 1996, a new bookselling chain - which  seemed to have risen without a trace - was advertising for managers.  After a rather unconventional interview with James Heneage, the managing  director, I became a 'manager-in-waiting' at Ottakar's.
Ottakar's,  which was a nationwide chain of smallish shops in market towns, was a  revelation. I soon realised that outside London, booksellers were a very  different breed. The staff I met actually seemed to take a pride in  their work and would happily break-off a conversation if they saw that a  customer needed help. I felt as if I had joined a group of evangelical  Christians: wide-eyed, enthusiastic and committed. Some of them even wore ties.

I've  no doubt that the good morale was a reflection of the leadership, but I  also noticed that outside London, booksellers were generally more  motivated than my former colleagues. They weren't passing through on  their way to something better. This 
was their career.
Keeping up with such enthusiastic people was exhausting, but I did my best.
At  Waterstone's most of the staff I met were in their 20s and all of them  were graduates, as Tim Waterstone refused to employ anyone without a  degree (by doing this, he missed out on some very good booksellers). 
Ottakar's was very different, with a mixed bag of people whose ages  ranged from 16 to 65. Some of them had degrees, but many had simply  joined when they left school or moved across from a completely different  area of retail. Sometimes the recruitment criteria were a little too lax, for me at least.
It took a while to get used to seeing a copy  of the Daily Mail (or worse) in the staff room and when I spotted  well-thumbed copies of novels by Patricia Cornwell and Terry Pratchett, I  realised that there weren't going to be many fist fights for a proof  copy of the latest Umberto Eco.
 My shop in Crawley
My shop in Crawley
I  was at Ottakar's for ten years and, during that time, came to recognise  similar types in every branch I ran or visited. Every shop had its high  flyer (usually under the age of 23) who seemed more competent than the  manager and was usually destined to be their boss in four years' time.  Some managers felt threatened by them. I just saw an opportunity to take  a long holiday without worrying about the shop.
These high flyers were usually counterbalanced by one or two no-hopers who could spend an hour discussing Robert Jordan's '
Wheel of Time'  series with a customer, but still hadn't unpacked yesterday's delivery.  They seemed to think that promotion was a simple award for long service  and could never understand why some young upstart had been promoted  over their head.
In Ottakar's, although the booksellers came from  a variety of backgrounds, the one thing they all shared was a genuine  love of books and a morbid fear of having to sit at a desk for eight  hours a day. Bookselling provided a variety of work centred around  something that actually mattered, which was not something that the local  call centre could offer.
The last day of Ottakar's, Worthing, before it was converted into a Waterstone's
At  my branch of Waterstone's (which was probably atypical) in the early 90s, the attitude  was more cynical. The staff had no loyalty to the company and regarded  their jobs as a temporary expedient. They might enthuse over certain  titles, but the idea of being 
passionate about 
all books would have been viewed as absurd. Indeed, neatly hidden away at the till point was a small sticker that said "
Books are crap".
However,  in their own way, the arrogant slackers of the early Waterstone's years  were often very good booksellers. Freed from the constraints of the  career ladder, completely indifferent to the concerns of area managers,  they ordered what they liked. One buyer was chastised by his manager for  buying ten copies of a £100 Ansel Adams book, but they all sold within  days
Fifteen years on, the new owners of Waterstone's were keen  to turn their backs on an era in which the easiest way to identify a  member of staff was to look for the scruffiest person in the shop.  Graduates were no longer essential. The main qualification was a passion  for selling. To the horror of many, a couple of managers had been  recruited from 
Gap and 
Burger King!
There was a clear message: we don't think bookish people are always good at selling. In today's tough commercial climate, we need proper retailers.
(
This YouTube video  is a brilliant satire of Borders and the pre-Daunt Waterstone's - sadly  embedding has been disabled, so follow the link and skip the advert  after five seconds)
In my darker moments, I wondered if they were  right. Perhaps the traditional booksellers were just unemployable  misfits who'd enjoyed years of sanctuary in the book trade. However,  after three years of 'retailing', with 
planograms, loyalty cards and a staff training scheme called '
Get Selling', Waterstone's was on its knees and almost disappeared from the high street, until a Russian oligarch came along and bought the company from HMV.
Today,  things have come full circle. Unable to compete on price, booksellers  are returning to their traditional role as curators of the huge,  bewildering range of books in print. However good Amazon is, they will  never be able to match the fiction-in-translation table at the Brighton  branch of Waterstone's.
During the next decade, many bookshops  will go to the wall - that much is certain - and booksellers will become  an endangered, exotic species. However, the best bookshops should  survive (high street landlords permitting).
But to return to the initial question: who becomes a bookseller? Looking  back over 20 years of bookselling, I don't think I could say that there  was a typical bookseller. There were some quiet, bookish types (who  often left to train as librarians), but there were also louche  bohemians, alcoholics, artists, drug dealers, ex-nuns, former policemen,  future policemen, writers, rock musicians, reiki therapists, scientists  and poker players.
Misfits. All very different, but all round pegs that didn't fit into  square holes. With fewer bookshops on the horizon, things are going to  get much harder.
